TEACHABLE
MOMENT:

Lessons learned from Cambridge

Analytica

& Improving on their practices

Problems with Cambridge Analytica

 

1.)  They risked a partnership with another firm.

2.)  They were dependent on people downloading an app & participating in an elaborate test.

3.)  They spent over a million dollars just recruiting subjects, ludicrous.

4.)   They broke FB policy
5.)   They had to go under the source code and extract profile IDs (very antiquated methodology)

Cambridge Analytica
- Flawed
- Outdated
- & they broke policy
OUR MOUSETRAP IS BETTER
 

100% compliant w/ UK and US data privacy laws.

HALO

frequency

for Desktop, Laptop
H
arvest Algorithm LAN Operation
for Mobile - Pixy - iPhone Unique Device ID
& Android, unique ID can be IMEI, MEID, ESN or IMSI.

Mobile device IDs are captured and time stamped when someone walks into the event location or defined gps zone. This audience can be targeted during & after the event. Same applies to those entering / exiting defined gps zone(s)

FREE NACHOS

w/ ENTREE PURCHASE

at Rio Cantina

 

What? - data sets, social listening, sentiment & trend analysis, lean detection platform.
How? - the control center acquires, curates & dispatches data, pushes out emails, text & social posts per each typology selected (data sets in buckets)
We are Trans Partisan, Evidence Based & Focused on Dissecting US & European Business, Political and Public Culture.

Our Proprietary Technologies include, AURIS SOCIAL LISTENING, C.I.D.E.R.; HALO, PIXY, STARLING RETARGETING & SWINGMAPS

                 C.I.D.E.R.

content info distribution engine / R

Auris Social Listening

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