BUCKETS OF DATA
The world of digital marketing changes on an hour by hour basis.
People buy primarily for two chief reasons:
1. To obtain something of Value
2. Fear of Missing Out
hit both buttons at once
Quick Look at Colorado Politics
our comprehensive analysis is customized for our clients
Colorado Voter Party Affiliation by County
Pixy Civic Lab
Artificial Intelligence in Action
Our software actually thinks and never sleeps.
public data by using proprietary algorithms, machine learning & AI.
We automate the collection & curation of big data
Why? We help our clients influence political outcomes so they can tap into the SWING in Public Opinion.
EMPHASIS - our Geographic Data Collection Efforts
have targeted SWING Counties and SWING Voters.
How? Via the tool belt listed below like "social listening" & our automated mobile, eblast & social posts.
What? Clients obtain access to massive data sets classified by personality types, party affiliation, consumer habits, geographic regions, income levels, opinions on environment, business, social wedge issues, hot topics like gun control & abortion. Data sets are collected by consenting parties, placed in buckets & analyzed intelligently via our AI feature.
Expected Outcome - You now are in control to message via mobile, social , email yielding the highest level of conversion vs Mass Advertising like TV, Radio, Newspaper which is unscientific & untargeted
partial list of tools within the framework:
Causal Loops, Machine Learning, AI
Building and Messaging to Lookalike Audiences
Polarizing / Civility Modules
Social Sharing - Viral Marketing -Guerrilla Marketing
watch the swing in action
line covers name for privacy
Hashtags tell us what club people belong to
Not everyone displays there
affiliation on their back but
their FB Group, hashtag patterns or Twitter feeds indicate
their opinions - our software takes over from there!
SwingMaps uses proven Viral Tools
not Creepy Cloak & Dagger
Cambridge Analytica tactics
Cambridge Analytica, their BAD SCIENCE & POOR ETHICS
CA used unethical & outdated microtargeting techniques in politics. They exaggerated and over promised & allegedly attempted to match consumer information with psychological data from social-media platforms and its own unverified "research" to group voters by personality type, arbitrarily pegging them as agreeable or neurotic, confrontational or conciliatory, leaders or followers. This simplified paradigm didn't consider the nuances of a typical election such as voters who may be socially liberal yet fiscally conservative and they failed to reach large voting blocs such as independents and unaffiliated voters. They exaggerated their claims, broke privacy laws, used antiquated crawlers...a one trick pony at best.
OUR SOFTWARE TOOLS ARE MUCH MORE POWERFUL
We can slot voters into predictable 3 to 8 voting blocs which is integrated with the fundamentals of social sharing & viral marketing. Pixy is a next-generation, best in class technology suite, designed from the ground up with one goal in mind: making it easier than ever for political campaigns & nonprofits to message, mobilize volunteers, GOTV and raise funds. With over a dozen of the world's best technology platforms, hundreds of possible integrations, and a highly experienced digital marketing team pulling the strings, Pixy will revolutionize your political or public opinion campaign and influence the desired outcome
BROADCAST POWERFUL MESSAGES TO ALL VOTING TYPES ACROSS ALL CHANNELS. SOCIAL > MOBILE > EMAIL > VOICE
share on social networks lighting up everyone's news feed...
You Go Viral
Text messaging has an astounding 97% open rate. TXT campaigns are effortless.
Email addresses match specified voting blocs so eBlasts are targeted, relevant & streamlined.
This Post yielded vast & valuable data on the fired up opposition to biomedical engineering
HOW $30.00 media buy
reached 20,751 people
POWER OF VIRAL MARKETING & Sophisticated Media Buying Methodology
- Post had 291 Likes but more importantly 29 Shares, AVG FB Network is 500 x 29 = 14,500 views + the 6,251 reported reach = 20,751 divided by $30 media buy = .0014 cost per impression, a record setting inexpensive cost per engagement - we activate best practices for media buying