2 political ads in FB appearing same day Sun Sept 22, 2019

scoreboard , Hickenlooper ad-

  • 1,000 likes

  • but look at the 54 shares

  • now look at the 189 comments, astounding engagement metric

  • assuming avg FB account has avg of 500 connections

  • 500 connections times 54 shares = 27,000 additional reaches

  • to reach 1000 likes and 54 shares it's expected over 50,000 people saw this and ties
    Gardner to an upopular figure in Colorado such as Mitch McConnell

scoreboard , Pete Buttigieg

  • a dismal 20 likes

  • but look at only 1 share

  • now look ONLY 2 COMMENTS

  • assuming avg FB account has avg of 500 connections

  • Perhaps thousands saw the ad but the content is lukewarm, no teeth

  • Buttigieg, running for National office spent 20 times more to get miserable ROI

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