Microtargeting is (also called micro-targeting or micro-niche targeting) is a marketing strategy that uses consumer data and demographics to identify the interests of specific individuals or very small groups of like-minded individuals and influence their thoughts or actions. An important goal of a microtargeting initiative is to know the target audience so well that messages get delivered through the target's preferred communication channel.
Predictive analytics is a form of advanced analytics that uses both new and historical data to forecast activity, behavior and trends. It involves applying statistical analysis techniques, analytical queries and automated machine learning algorithms to data sets to create predictive models that place a numerical value, or score, on the likelihood of a particular event happening.
AI Machine Learning
Pixy™ AI is a set of artificial intelligence (AI) technologies that yield machine learning and deep learning technologies. We deliver a next-generation technology stack designed from the ground up. Pixy™ AI transforms unstructured data and through her [conversion/curation] algorithm, pinpoints individuals that occupy prototypes. Pixy™ uses social listening and proprietary data acquisition tools that are GDPR compliant. Moreover, the algorithm uses consumer data and demographics to identify the interests of specific individuals or sub groups of like-minded individuals for influencing thoughts, actions and agendas.