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What is PIXY ?
a transformational enterprise that uses social listening & sentiment analysis targeting unaffiliated & undecided voters. Through proprietary means PIXY™ detects leans, trends and sways in sentiment. Users then utilize this data to swing outcomes in business and political settings.

How ? 
1.) Acquire Data via Social Listening, PIXY™, HALO, AURIS yields 2.) Lean Detection System from Unaffiliated, Undecided and Elusive Consumers 3.) the Control Center houses the data, lean detection and messaging framework.  Using the Control Center customers message more intelligently with wording that matches the preferred vocabulary various subgroups use inside their subcultures (Example: a new electric car company uses descriptive terms such as "sustainable" "efficiency & battery range" "vehicle speed" "calming quiet" to position against competitors) This is our Public Relations Amplifier

THE PIXY™ PLATFORM TARGETS

UNAFFILIATED, UNDECIDED VOTERS & ELUSIVE CONSUMERS

Information Generator
Information Conversion
Information Diffusion

1. generator

SOCIAL LISTENING

Acquire Data via our proprietary systems AURIS (Social Listening)
PIXY™, HALO - all fully 
GDPR compliant

3. diffusion

PUBLIC RELATIONS AMPLIFIER

Customer now has an information translator calibrated in the control center. Use your control center to message more effectively via text, email & social posts for a competitive advantage in business, politics and various PR campaigns

For a Better Understanding of Purchase 

and Voting Behavior targeting Elusive Consumers & Voters

2. conversion

LEAN DETECTION or PREFERENCE BAROMTER

via our proprietary Lean Detection System

just like a playground swing, each link in the chain is critical

Control Center 

People slotted into data sets

via proprietary technologies:
(PIXY™, HALO, SOCIAL LISTENING)

Control Center allows software users to message intelligently. The right message to the relevant target groups

Social Listening

Lean Detection

Control Center

PR Amplification

THROUGH TRANSFORMATIVE SENTIMENT ANALYSIS 
SOFTWARE PIXY™  VIA MACHINE LEARNING SELECTS
SOCIAL LISTENING OVER SURVEILLANCE

Why we're taking on this fight...Here is What we Believe.
Why PIXY


Solving a Situation: We believe we all need help in our messaging & our reach. The sermon by a Baptist preacher in the deep South sounds different than a sermon by a British Episcopalian. Similarly, kids attending a prep school in New Hampshire speak differently than students from West Compton Los Angeles. You've heard the saying, "When in Rome do as the Romans do" Right? We believe persuasive speech begins by matching the proper words to corresponding audiences. Otherwise meanings and intentions are lost in translation.  

Moreover, Society is stuck and division has been reported to be threatening the integrity of interpersonal relations & positive community involvement. The general population is increasingly disconnected from traditional institutions like government, churches, schools and families that previously provided positive influence, guidance, purpose and legitimacy within our daily routines. Due to recent problems within the social, political and economic landscape our population is polarized, apathetic, fatigued, and skeptical of the aforementioned institutions especially local & federal government. Society is fragmented. We no longer have representative government and citizens have differential access to rewards valued by society causing violence, discord, strife & division along with escalating social pathologies.


FACT - Look how the unaffiliated significantly outnumber both GOP and Democrats.

THIS INDICATES THE DISTRUST OF THE 2 PARTY GET NOTHING DONE SYSTEM.

Our Solution: PIXY™ is a transformational enterprise utilizing proprietary social listening methods and technologies to inform people of blind spots originated by biases, media, peer to peer, fake news, social fighting & ethical fallacies. Social disharmony is compounded by media seeking ratings over solid journalism. Social confusion becomes a trap and way of life for the hive. The Right clings to to Fox to hear what they want to hear meanwhile the Left listens to MSNBC to validate their beliefs. 
Source - https://en.wikipedia.org/wiki/Confirmation_bias

PIXY™ sorts through this noise to flesh out substantive discourse resulting in messaging and a lexicon that resonates per each audience targeted.


PIXY™ has acquired large data sets (via social listening, PIXY™, HALO & other trade secrets) across all personality and emotional typologies. Then this data generates the LEAN DETECTION SYSTEM

   "an Impressive Shift from Being Stuck to Being Enlightened is Achievable"  

Once people get beyond their moral conundrums and transcend hive & tribal behaviors a light shedding event materializes...an enlightening is possible!

The Awakening

Neo or Modern Transcendentalism
 

An increasing number of people in our society are craving joining bully free conversations where all sides can freely exchange in civil and humane dialogue. This is a social space that transcends our natural tendency towards confirmation bias. Simultaneously the public is annoyed and skeptical of a 2 party system

Jonathan Haidt on Why We’re Convinced We’re Right (and everyone else is wrong!)

How do we avoid ending up dogmatic and entrenched? Renowned social psychologist Jonathan Haidt shares a shocking personal example of confirmation bias on social media, and shows just how vital it is for us to open up and absorb ideas from across the political spectrum.

Through the civil exchange of ideas and our proprietary social listening software 
we gather all sorts of useful information such as:
1. Lean Detection
2. Sentiment Analysis
3. Breakthroughs from Blinders & Distractions

This is called an awakening or social intelligence gleaned from our Social Listening platform.

Expected Outcome: Businesses, Political Groups, Non-Profits & numerous organizations want to tap into the unaffiliated and undecided people that are independent thinkers. Through social listening and sentiment analysis PIXY™ has the data & lean detection system. The next step is to take this empirical data (results from generalized down to specific ethical matrices) into an information translator (a control panel.)

PIXY™ focuses on trends and sentiments within the unaffiliated subset of our population.  This can be utilized by marketers who want to learn more about consumer habits, predictive modeling or link personality traits to likely voting outcomes.

An expected outcome may look more like this graphic below. 
Pay close to the attention to the checked box next to the Lion which represents Independent Thinkers who are ready to move society forward towards more rational solutions to the serious and intensifying common problems we face.

The problem of political irrationality is the greatest social problem humanity faces. It is a greater problem than crime, drug addiction, or even world poverty, because it is a problem that prevents us from solving other problems. . . If our beliefs are guided by the social group we want to fit into, the self-image we want to maintain, the desire to avoid admitting to having been wrong in the past, and so on, then it would be pure accident if enough of us were to actually form correct beliefs to solve the problem.

—Michael Huemer, professor of philosophy, University of Colorado

References, Sources, Citations:


Michael Porter's Value Chain
Harvard Business School 
Institute for Stategy & Competitiveness

https://www.isc.hbs.edu/strategy/business-strategy/Pages/the-value-chain.aspx

Moral Foundations Theory

Professsor & Author Jonathan D Haidt Ph.D., NY Times Best Seller

The Righteous Mind: Why Good People are Divided by Politics and Religion. 

the intuitive foundations of morality, and how morality varies across cultures––including the cultures of American progressive, conservatives, and libertarians.

The Pursuit of Meaning in Life
Michael Steger Ph.D.

Study & Research. keywords: meaning in life, purpose in life, existential meaning, well-being .... the meaning, significance, and purpose. What are our intentions?

Positive Emotions Broaden Your Mind and Build the Life You Want

Barbara Fredrickson Ph.D.

How Positive emotions fight stress. Attentional broadening, state of mindfulness.

What? - data sets, social listening, sentiment & trend analysis, lean detection platform.
How? - the control center acquires, curates & dispatches data, pushes out emails, text & social posts per each typology selected (data sets in buckets)
We are Trans Partisan, Evidence Based & Focused on Dissecting US & European Business, Political and Public Culture.

Our Proprietary Technologies include, AURIS SOCIAL LISTENING, C.I.D.E.R.; HALO, PIXY, STARLING RETARGETING & SWINGMAPS

                 C.I.D.E.R.

content info distribution engine / R

Auris Social Listening

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